The potential of market intelligence by business market research is really useful because it provides fresh information which could be formulated to form perfect strategies and products. What is Business market research? Business market research is the gathering of business information to be converted into intelligence and which will be used as ingredients for strategic plans. Knowing your competitors or competitor’s intelligence is a form of business market research. This research aims on exploiting and identifying your enemies’ strengths and weaknesses on the external environment since penetrating internally is illegal. Product development research is also a form of business market research. It deals with improving and optimizing the products quality without hurting the customer’s satisfaction level. Most product based research goes under product development research. Another form of business market research is the branding marketing research. It deals with making company brands. It focuses mainly on stretching a brand till a need for new one comes up. Business market research will be most efficient when done on a large-scale level. Why? It offers a very wide market, and the possibility of a very wide variety of demand is likely to come up thus, giving more information and more information means more strategic choices which could lead to producing strategies that is suited for every type of situation.